Who We Are

Our Story

Genistar is one of the fastest growing financial services companies in the UK. We are dedicated to educating families about their financial choices.

When we started the company in 2007, with the focus of serving others, we chose the name Genistar. ‘Gen’ came from the word Genesis for creation, and we chose the word ‘star’ to represent leadership. Real leadership is about serving others.

Genistar is a professional company regulated by the Financial Conduct Authority (FCA). We do not offer advice, but instead we offer education and guidance for individuals to make the right choices.

Our Core Values

  • Truthfulness

    At Genistar, we believe in complete transparency and always telling the truth. We are committed to providing the highest standard of service possible.

  • Education

    So much of what we need to know about how money works isn’t taught in school. At Genistar we believe that, given the proper knowledge, the average person is capable of taking control of their finances and making decisions that are right for their family.

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  • Partnership

    The partners of our representatives are encouraged to participate in Genistar as much or as little as they like. We believe the support of family is important.

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  • Diversity and Inclusivity

    We have representatives from diverse backgrounds who have succeeded in our business. At Genistar we welcome and value everyone.

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  • Leadership

    If you join Genistar, not only will you learn about financial principles, but you’ll also have the opportunity to develop personally and gain leadership skills. We believe in leading from the front: You must do what you want your followers to do.

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  • Fun

    We believe in having fun in whatever we do. Financial education doesn’t have to be boring. We are a team of fun-loving people

  • Generosity/Charity

    At Genistar we believe in giving back to the community and in helping those less fortunate. Every year we raise money to support various charities and causes. You can see a list of some of them here.

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What People Are Saying

Do the right thing. Always do what’s right for your client. If it doesn’t end up in a sale, so what. If you help enough people get what they want, you’ll automatically get what you want

John F.

When you leave a client’s home, and you’ve shown them that their dreams can become a reality, that is an awesome feeling––better than any feeling money could give you. Now, of course, the money is good, but the feeling you get from changing someone’s life is 100 times better

Bevin W.

I was feeling incredibly overwhelmed by our debts, but after seeing our Genistar rep, I feel much more in control and excited about paying them off and investing in our future! I highly recommend contacting Genistar if you are concerned about any aspect of your finances.

Susan M.

For more information, please contact your Genistar representative or enquire here.

Contact us